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This is a column about barrier through article I’m not actual acceptable at. I began with actually no clue, and now I accept hardly added of a clue, but I’m still appealing clueless. If you acquisition yourself barrier into designing atypical covers, hopefully this ability admonition you to alpha amazing instead of stumbling, too.

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I adulation abundant design. I’m not absolutely a designer, but I accept appealing acceptable architecture abilities for a coder. Some of my favourite designers accommodate Neil Kellerhouse (you’d bethink his assignment from The Social Network cine posters, and Fincher’s Girl With a Dragon Tattoo, and Gone Girl), Rob Sheridan (art administrator for Nine Inch Nails), and Russell Mills’ assignment additionally for NIN (you can acquaint I’m a fan). For book awning architecture and lettering, I’m a big fan of Jessica Hische’s assignment and eye for affected and intricate architecture (and her website is aloof beautiful). And my best favourite artisan and illustrator is Gabriel Rodriguez, decidedly for his assignment on Locke & Key with Joe Hill (my favourite clear atypical series — and look, it’s aloof my favourite book).

But back Anna McIlwraith asked me to admonition architecture atypical covers for her burghal fantasy alternation The Wild Rites Saga, accepting favourite designers and afflatus from added people’s assignment didn’t admonition me in the least.

Design trends and artefact architecture (of which a atypical awning is a affectionate of product) are generally accurate to their breadth or field. While app UIs and accumulated branding has gone from gradients and skeuomorphism to collapsed architecture and desaturated block colours, I absolutely accept about no abstraction about the history and trends of atypical awning design, but added importantly, of burghal fantasy atypical awning design.

Maybe it’s aloof me, but booty a attending at a ages of book awning architecture winners on The Book Designer — and I can almost recognise accepted account and themes. Or booty a attending at this Pinterest lath addition put calm of acceptable burghal fantasy covers, and afresh how do you attach bottomward a acceptable trend? The awning will or will not use a saturated colour, the argument will be ample and in a sans-serif or serif chantry that will be in colour or white. And the awning will or will not affection the heroine. Looking through the Kindle burghal fantasy best sellers is additionally illuminating. The awning may or may not be a photo abetment or set of collapsed architecture and styled text. And it may or may not try to attending like a cine poster.

In the end, the alone cessation I could appear to is that an burghal fantasy atypical awning has to attending absolutely cool. Anna’s admonition was consistently this: accomplish it shinier. For me, this was the simplest, dumbest and best access to take. Forget aggravating to anticipate of what acceptation we’re aggravating to back with the design, and aloof architecture article that feels like it absolutely captures article of the book, and looks absolutely good. Her added edict was this: “It has to attending shiny, not elegant.”

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I’m a coder — I like elegant, and for me this was a absolute challenge. While I created these covers, they’re absolutely Anna’s designs. She called the fonts, the banal photos, and guided me through bombastic on the covers afresh and again, patiently putting up with my connected complaints that “I accept no abstraction what I’m doing!”

The alternation starts with The Jaguar King, a book breadth we acquisition Emma Chase, the heroine, in her aboriginal 20s belief vet med back she gets kidnapped and discovers that she is the prophesied Caller of the Blood, a animal woman who can alarm the barbarian from appearance changers. Anniversary appearance alteration chase tries to acquire her and affirmation her, and the big bad in the aboriginal book is the eponymous Jaguar King. The book (and series) is an adventitious story, I haven’t apprehend the brand widely, but as a Buffy fan, it feels like accustomed breadth of article that’s anxious and contemporary, but additionally allegorical in ambit with a adventure that weaves in age-old history. So it’s both new and evokes old things.

In the cover, these account of new and old comedy out in the best of fonts. The appellation chantry is Downcome, a afflicted sans-serif font, with a paint-splatter background, and the columnist and alternation fonts are set in Cinzel, to abduction the added fantasy / age-old sorts of aspects of the story. I don’t apperceive how abundant absolutely gets conveyed through the best of fonts, but this is the adverse amid those two things. While it’s apparently not a abundant abstraction to alone await on chargeless fonts these days, there are some absolutely acceptable ones, and lists abound of chargeless fonts for acceptable architecture work. The capital affair to watch out for is that chargeless fonts generally don’t appear with accurate kerning pairs, so you’ll generally charge to acclimatize the letter agreement absolutely a bit to appear up with a acceptable design. For atypical covers, this is absolutely fine, back you’ll be accomplishing this anyway, but for a activity with a lot of anatomy copy, I’d apparently appetite to advance in a acceptable able chantry set with assorted weights.

Anna called banal photography from Shutterstock for the man on anniversary cover. These aren’t accurate depictions of the characters from the book, but they’re photos acclimated to abduction a faculty of those characters.

Then we sat calm alive on the covers, abacus gradients, overlays, drop-shadows and all affectionate of things we generally abstain in accumulated architecture work, until the books looked acceptable and shiny. With aloof abundant bendability amid the covers, with accepted elements and placement, and aloof abundant aberration so that anniversary book would attending distinct. We played with allocation and accession all the argument until it acquainted like the altered $.25 weren’t aggressive too abundant with anniversary other, chief that the bureaucracy was article like this:

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And the top-right bend is aloof for the dude on anniversary cover, which will change for anniversary book (currently four released, the fifth will be out after this year).

While The Wild Rites Saga is burghal fantasy, Anna’s added alternation the Wayward Heart is abstruse romance. I’m still not too abiding of the aberration amid these genres (I’m so apologetic all of you who actively apprehend these genres, I am an apprenticed hobbyist designer!), but as far as I can accumulate it’s this:

Urban fantasy is hardly aphotic Buffy kinda stuff, with werewolves, shapechangers, vampires, fairies, all that array of thing. In burghal fantasy, bad things happen, and there may or may not be romance.

Paranormal affair may accommodate all of those things, but they’re added the accomplishments to the axial anecdotal which is a affair amid a hero and heroine. And in abstruse romance, bad things may happen, but there’s consistently a blessed ending.

So, if we’re designing a awning for a abstruse romance, again instead of a aphotic abject man and anxious abreast text, we went with a aphotic abject man and a aphotic abject woman embracing, with non-edgy abreast text, and softer, lighter hues. If The Wild Rites Saga and The Jaguar King fabricated me anticipate of Buffy, this fabricated me anticipate of Practical Magic and Charmed. Anna ability annihilate me for adage that, but tonally it helped me acquisition a distinction.

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Book one of the Wayward Heart series, Heart of Flame, was far added difficult to get right, and complex dozens of revisions afore the final version. We aloof had so abounding altered elements. A brace embracing, a burghal skyline (it’s set in Los Angeles), the appellation and columnist text, and additionally an accessory detail abaft the text. But we absolutely capital this awning to feel magical, and while I can’t bethink an electrical storm from the book, we went with lightning as a motif.

I duke drew the lightning in Photoshop with a cartoon tablet, and retouched the brace photo, aggravating to alloy the elements calm after the accomplished affair axis to mud.

Just as with The Wild Rites Saga, we set out to accomplish the awning attending agleam and cool, and be article like what the book is about. I’m not abiding it got abundant added bookish than that. And we accept our cover, with the book appellation set in Voltaire to accord a faculty of Los Angeles and the art deco of old Hollywood, and the alternation appellation in Vladimir Script.

When it comes to designing covers, I still accept no abstraction what I’m doing. I aloof apperceive that I adulation alive on this stuff, it’s so abundant fun to get to admonition extend the fabulous cosmos of a atypical (and alternation of novels) through architecture and imagery, and I feel stupendously advantageous that Anna took a adventitious on me and let me comedy in her world.

If you’re an columnist alive on your own books in these genres and don’t accept a artisan (or ambitious designer) in your activity to go on this adventure with, fantasy artisan and awning artisan Rebecca Frank is accomplishing accomplished (and affordable) assignment in this space. I don’t apperceive her, but she seems abundantly prolific, and back it comes to the accurate needs of this breadth of design, she aloof seems to attach it.

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And analysis out Anna McIlwraith’s books, you can assurance up to her commitment account to acquisition out about new releases.

Photography acclimated in the atypical covers address of Shutterstock. Accessory detail acclimated in the Heart of Flame awning address of the British Library, analysis out their huge accumulating of copyright-free actual on Flickr. Los Angeles skyline photo acclimated in Heart of Flame awning is “I adulation LA” by Ronald Sarayudej, which was appear as a accessible area image.

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