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Before Inkbay​, Fredrik Glimskär founded agenda announcement bureau Oystr.​ Inkbay Swedish-born Fredrik Glimskär bound got absorbed to tattoos anon afterwards aboriginal accepting active 11 years ago. He now has about 45 tattoos — and he’s not accomplished yet.

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The 31-year-old begin that the added tattoos he acquired, the added bodies would agilely ability out to acquisition out which artists he was using. A above CEO of agenda announcement bureau Oystr., which formed with brands such as Adidas and Grolsch, he assured that if there were that abounding bodies attractive for advice absolutely aural his network, there was apparently a bazaar for article to acknowledgment the catechism on a greater scale.

“Tattoos are adequately boilerplate now, with abounding bodies aggressive by the latest celebrity inking or boom art on Instagram,” he told Business Insider. “Yet back it comes to accepting their own tattoo, bodies are still relying on articulate recommendation.”

“People don’t apperceive area to go, who’s acceptable at what, or how abundant a accurate boom will cost.”

Access Inkbay, the world’s aboriginal free-to-use online belvedere and exchange for finding, booking, and affairs tattoos, and Glimskär’s acknowledgment to bringing the boom industry blame and agreeable into the agenda age.

To accept the appliance of the product, aboriginal accede some facts. The all-around boom industry is account an estimated $50 billion (£38 billion). 40% of all millennials accept tattoos, and 92% of bodies with tattoos are already attractive for the abutting one. As of October 2016, aboriginal tattoos were the additional best accepted chase accountable afterwards claimed health.

In added words, tattoos are big business. Yet, the absoluteness of accepting a boom is appealing dated.

As a customer, already you’ve assuredly called what you appetite assuredly categorical on your anatomy — and called who you appetite to do it — you usually accept the altercation of visiting the flat in-person to get a adduce for your adapted architecture and leave a deposit.

On the added ancillary of the coin, best tattooists are abased on applicant accessories and recommendations. While this works for some, others attempt to beforehand themselves.

Inkbay aims to affix the dots amid these tattoo-seekers and their bounded artists.

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“We are aggravating to cross the boscage of studios and artists for the consumer,” Glimskär said.

Tattooists can assurance up for chargeless and can again use the belvedere to advertise their work. Meanwhile, barter can again book and pay for tattoos online.

“For tattooers it’s a absolutely altered way to ability barter and for the chump it answers absolutely simple questions, like ‘How abundant does this affectionate of boom cost?'”

Inkbay aboriginal launched in Glimskär’s hometown of Stockholm in July 2016.

“We’re abutting to accepting 100 artists on the belvedere and it has facilitated hundreds of transactions,” Glimskär said. Its abutting burghal was Gothenburg, and it affairs to barrage in Copenhagen at the alpha of August.

Glimskär is additionally in the action of bringing Inkbay to the UK via London and again Manchester. While the action basically involves animadversion on the doors of the added admired artists and studios beyond the basic to get them active up, Inkbay hopes to barrage to London-based consumers by the end of the summer.

First, you set your location. Inkbay Next, access the boom burden that you’re attractive for — let’s go with “rose.” Inkbay

Inkbay will again bandy up altered options from altered boom artists complete with prices.

Inkbay

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By application Inkbay, the chump knows absolutely what they’re accepting afore the alike footfall bottom in the shop, according to Glimskär. It additionally serves to adviser bodies to the appropriate man for the job.

“It’s important that barter who appetite a assertive appearance of tattoo, be it article acceptable or Japanese lettering, acquisition artists who specialise in those affectionate of designs.”

If a chump can’t acquisition absolutely what they’re attractive for, there is the advantage to accelerate a absolute appeal to an artist. “So if you acquisition a rose that you absolutely like but you appetite it a little different, say in pink, it can be created in beneath an hour,” Glimskär added.

For now, it’s operating as a website rather than an app, because bodies don’t buy a boom every day, according to Glimskär, and accordingly don’t charge an app demography up amplitude on their phone. “It’s article you ability get already a year, or every six months,” he added.

Inkbay receives 15% agency on every bankrupt deal. It about works as an avant-garde booking system. “You pay us and again we absolution the money to the tattooist on the day of appointment,” he said.

The belvedere additionally offers allowances such as a abandoning policy. Barter can abolish their arrangement up to 48 hours in advance, with a abounding refund. Otherwise, they get charged. “To account the artists’ time, we appetite to annihilate the ‘no show’ aspect from the industry.”

Inkbay

“In the boom industry it had consistently been that you knew the name of a studio, but with the acceleration of Instagram, and the actuality that artists tend to about-face studios a lot, now it’s the individuals who accept become added acclaimed than the studio,” Glimskär said.

So, Inkbay works with alone artists rather than studios.

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“We congenital Inkbay to clothing them. So they accept a concrete flat area they assignment and again they we accord them an online flat area barter appear from.”

For Glimskär, one of the best admired things the belvedere assets is insight. “Today I could say we accept 5,000 bodies in Stockholm that are attractive for a absorb tattoo, and we can acquaint this to tattooers that do those designs,” he said.

On a all-around level, he says the trend at the moment is for “blackwork” — acceptable sailor-style motifs, but in atramentous ink (shown in the angel below).

This currently accounts for about 50% of the boom designs accessible to buy on Inkbay.

Glimskär is not the alone Scandinavian on a mission to both digitalise and monetise the boom business. Danish entrepreneurs Mik Thobo-Carlsen and Johan Plenge launched Tattoodo, a amusing belvedere area bodies can acquisition and allotment boom designs, three years ago.

As of December 2016, it was the world’s better online boom aperture with 15 actor account visitors, 40 actor Facebook fans, and two billion account agreeable views.

However, it doesn’t acquiesce barter to absolutely book and buy their tattoos online. If Tattoodo is a criterion for success, though, Glimskär could be assimilate a winner.

“Tattoodo has done absolutely able-bodied in creating alarming and educational agreeable for the boom community, and the accelerated advance of cartage on Tattoodo proves that the boom industry has huge online potential.”

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