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When bodies anticipate of crowdsourcing, they generally anticipate of it as a apparatus for entrepreneurs and baby businesses – and they’re right. Baby business users accept powered atomic advance of crowdsourcing casework in the aftermost 5 years (from banal photography to logo architecture crowdsourcing). What abounding don’t realise is crowdsourcing is actuality acclimated added and added by the world’s better brands, governments, politicians and celebrities.

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In 2012, abounding of the world’s top 100 brands and best affecting bodies acclimated crowdsourcing. From the world’s cardinal one cast (Coca-Cola) to the world’s best able man (President Obama), crowdsourcing connected its acceleration from Main St to Hollywood Boulevard, Wall St and the halls of Washington.

However, big brands don’t consistently apperceive what they’re accomplishing (often allotment to run apostate crowdsourcing contests) and in 2012 the after-effects were alloyed – sometimes good, sometimes bad and sometimes hilarious.

In this article, we will attending at 12 of the best, affliction and weirdest crowdsourcing projects from big brands, politicians and celebrities in 2012.

At the top of the account is Coca-Cola. Ranked as the #1 cast in the apple in 2012, Coca-Cola has acclimated crowdsourcing in its business mix a cardinal of times in the aftermost few years and 2012 was no barring with Coke running crowdsourcing architecture and cast account and additionally crowdsourcing business and video account (receiving over 3,600 submissions).

During the 2012 acclamation attack Obama crowdsourced affiche architecture account announcement jobs in America.

Unfortuntely for President Obama, whoever organised the attack fabricated a mistake. President Obama forgot to action award-winning money or acquittal for the winners. An blank accustomed the posters were announcement jobs for Americans – woops. Despite this, the challenge delivered some absurd designs (and reinforces crowdsourcing best practice: consistently action award-winning money back crowdsourcing creativity)!

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In one of the funnier (and added controversial) crowdsourcing initiatives of 2012, Greenpeace crowdsourced ecology activitism by active a challenge to get abusive and destructive Shell Oil “Let’s Go” advertisements (which stemmed from Shell’s own amusing media and ad campaigns).

Doritos crowdsourced their 2012 Super Bowl Ad (“Man’s Best Friend”). 2012 was the additional year in a row that the champ of Doritos’ Crash the Super Bowl challenge complex a canine, with Jonathan Friedman (and his Abundant Dane dog) pocketing a air-conditioned $1M in award-winning money and accepting their ad played during the Super Bowl broadcast.

In January, Madrid appear their logo for their 2020 Olympics bid that was crowdsourced via a country-wide architecture contest. The logo challenge amount €6,000 which endless up agreeably to the London Olympic’s 2012 logo that amount £400,000, but acquired altercation as it appears to apprehend “20020” rather than “2020”.

In 2012, Toyota – addition top 100 all-around cast (that crowdsourced their own logo in 1936 via a logo architecture contest) – ran their 6th annual, common Toyota Dream Car Art Challenge for children.

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Sheyden Yoshimura (11 years old) was aloof one of the winners from Hawaii with his “Earth-friendly eco-truck”.

Google – rated the 4th best all-around cast of 2012 – is consistently leveraging crowdsourcing. From their chase agent algorithm (that relies on aggregate intelligence of billions of webpage links) to their advancing Doodle4Google affairs and of advance YouTube – Google is a abundant backer of crowdsourcing. One new activity Google launched in aboriginal 2012 was Google’s Consumer Insights apparatus which helps businesses accumulate opinions from the army for $0.10 a pop.

As affidavit you can crowdsource anything, Justin Vernon (lead accompanist of Grammy accolade acceptable bandage Bon Iver) crowdsourced a new tattoo. Vernon offered a bashful $299 and accustomed 59 designs (selecting the champ below).

NASA accomplished mega account cuts this year and in an accomplishment to ad-lib angry to crowdsourcing account for approaching Mars missions from boffins about the world. In a assurance it was absolutely accepting its addition on, NASA additionally absitively to advertisement a will.i.am song on Mars.

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The Occupy Wall Street movement’s website (Occupy.com) crowdsourced its logo and accustomed 7,897 designs in one of the better crowdsourced contests of 2012! Crowdsourcing seemed a decidedly apt best for Occupy.com accustomed crowdsourcing provides befalling and balance to ‘the 99%’.

Budweiser (listed as the 31st best all-around cast in 2012) chose to crowdsource 12 new beer flavors from the accessible via “Project 12” (and a website bureaucracy on Tumblr).

The new Yahoo CEO’s abundance acquired all-embracing advantage back it was appear she was crowdsourcing her baby’s name. Respect.

2012 was a big year for crowdsourcing with the movement counting an American President, Google and Bon Iver amidst its users. While there were some adulterated crowdsourcing projects, overall, crowdsourcing was on blaze in 2012 and had (arguably) its best year yet.

This year’s crowdsourcing projects accept already commenced (Doritos’ 2013 Super Bowl ad antagonism underway with Pepsi accept teamed up with Beyonce to crowdsource their Super Bowl anterior video. The catechism is, what added big brands, governments, celebrities and politicians will about-face to the ability of the army in 2013?

Image Credits: AFP/Getty Images, J.Gabás Esteban/Flickr

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Apprehend next: Easy infographics, a ‘GitHub for the absolute world’ and a Roomba for solar panels win at Hy Berlin

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